What & Why- Advertising

Name the product being advertised: Enchanted

Year the ad was made: 2007

Enchanted Commercial

The ad agency helped produce the ad: The Walt Disney Company

Where did you find the information of what agency help produce this ad: I found it on the official site of Enchanted.

During what program on television did this ad run: The Wizards of Waverly Place

Q& A: This ad is really interesting, since I have never seen anything like it before. It is different than any movie preview there is. The first time, I saw the commercial I thought it looked really cool, Walt Disney is making a movie that is unlike any other movie that has been ever made. They have not made a movie compared to this for a very long time. Space Jam was the last movie that was made in this style. Enchanted caught my attention because part of it was animated and the other half was real life. This is effective because people can see some of the scenes of the movie and also it has an interesting plot line to it. The humor is used by making references on some of the old movies from Walt Disney, for example Cinderella, Sleeping Beauty, and Snow White. People can also relate to this movie because it talks about dating as well. The elements of puffery use the comparisons of product to its earlier form because it talks about all the movies before Enchanted came out. The trailer shows how it relates to other Disney Classic stories, there adventures, expressing that there is nothing like Enchanted. The ad is really selling family togetherness and good times while watching the movie, because this is a movie that the family can enjoy. The ad was effective in reaching the ads target market because it reached kids and preteens who would want to watch the movie in theaters and want to go and see it. The ad influenced me to see the movie in theaters and then I bought the movie on DVD because I loved the movie so much. It is one of the greatest movies there is that Walt Disney has ever made.

Boy Meets World the TV Show

Show Title: Boy Meets World

Network: ABC

Is this a cable or broadcast channel: Broadcast channel


Is this show in syndication: yes

Production Company/ Movie Studio involved in Production: American Broadcast Company, Michael Jacobs Production, and Touchstone Television

Production Company / Movie Studio’s Parent Company: The Walt Disney Company

Year the television show began and ended: Boy Meets World September 24,1993- May 5, 2000

Producer: Jeff McCracken, Michael Jacobs, April Kelly, Jeff Menell, Bob Tischler, David Kendall, David Trainer

Director: David Kendall, Steve Hoefer, Alan Myerson, William Russ, John Tracy, Alan Myerson, Jerry Levine, Jeff McCracken, Kevin Tracy, Lynn McCracken, Jodi Binstock, Lisa Gottlieb

Writers: Michael Jacobs, David Kendall, Bill Lawrence, Ellen Idelson,
Glen Merzer, Jeff Menell, Ken Kuta, Ed Decter, Andy Guerdat, Jeff Sherman, Allison M. Gibson, Michael Swerdlick, David Brownfield, Kevin Kelton, Patti Carr, Judy Toll, April Kelly

Stars: Ben Savage, Rider Strong, Danielle Fishel, Will Friedle, William Russ, William Daniels, Besty Randle, Matthew Lawrence, Maitland Ward, Lindsay Ridgeway, Trina McGee-Davis

Q&A: I started watching this show in sixth grade with my best friend, Brooke. Brooke invited me over to her house and started telling me about this new show. It was called Boy Meets World. The first episode I watched was really good, and it was easy to understand, since I started watching in the middle of the series. Boy Meets World is about a young boy named Cory Matthews and his “adventures” throughout his adolescent life. He has a best friend, Shawn Hunter. Mr. George Feeny, his next-door neighbor, is his teacher at school, and he eventually becomes principal. He has a classmate named Topanga Lawrence, who he finds confusing when he is younger, but she becomes his wife later in the series. His family life is interesting with his older brother, Eric, who gets him into trouble sometimes, and does crazy things throughout the show. We learn about how these people come into Cory’s life. We also receive life lessons through Cory’s experiences. This TV series started from Cory’s life in sixth grade until he is an adult. We get to see Cory grow up, learn life lessons, make friends, and try to become the man he is supposed to be. This show is really great and I love it. I learned life lessons and laughed at whatever trouble Cory got himself into. I also thought Rider Strong as Shawn was really cute at the time. The only thing I disliked about this show is, sometimes, they would change the background stories of the main characters and you never knew what happened in their past. I would recommend this show to someone else because it is a good family show, and it is really funny.

Watch A Clip

Remembering Radio's Golden Age- Extra Credit

Info: Person Who I Interview: Bunny Clark

Age: In her 80’s

How I found this person: Friend
Content: The other day I met up with my friend Bunny Clark, who is a friend of the family. We talked about the days when the radio was the only communication there was. Bunny started listening to the radio when she was nine or ten years old. Her family spent time listening to ball games, theater plays and musicals, Franklin Roosevelt Fireside chats, and tunes too. She talked to me about the radio and how it was different back then with less commercials, better quality programs, and better music. Nowadays, the radio does not have any shows and not as good music as it used to be. Bunny spoke about her favorite shows on the radio: mystery shows, The Green Hornet, The Lux Playhouse, some symphonies with classical music, comedy shows, a lot of the plays, and good songs. She wished the younger generations would remembered about the earlier days and how good it was back then with shows and better tunes. Bunny also talked about while a radio is on, one can multi-task and do other things with music in the background. It made a big impact to Bunny by learning about the world, and it was good entertainment. If she could changed anything about the radio, it would be to have less commercials and not as much music and have more theater and comedy shows. This interview I had with Bunny taught me a lot about the past of our history. She taught me it was a way of life and that how people got around. I did not know the radio had a very big influence on entertainment and gave people more time together in the past. Another thing, I learned was how there were no commercials back then. I laughed when Bunny talked to me about this. I could not imaged what life would be like without commercials. Nowadays, we see them all the time anywhere in the media. Bunny taught me how important the radio was in the early days. It was not only part of a form of communication, but was used to pass the time and for entertainment.

What & Why Music

Artist: The Beatles
Album Name & Popular Songs Included: The Beatles 1, includes “Yellow Submarine”, “All You Need Is Love”, “Hey Jude”
Record Label: Capitol
Year It Was Released: November 14, 2000
Genre: Rock and Roll
Q&A:I learned about this artist from my parents, who loved listening to them when they were younger. I started to listen to them when I heard my parents play their CD in the house. Last year, my dad and I went shopping for Christmas presents for my mother. My dad was looking for a CD for my mom. I suggested the Beatles to my father. We looked at all the Beatles’ CDs and found the Beatles 1 at the store. I would recommend this album if one loved the Beatles and wanted a CD with their greatest hits. This would be the CD to buy since it has their best songs on there. In music, I appreciate almost any type of music. Mostly I listen to rock and country music. In rock music I like to listen to The Beach Boys, Relient K, Beatles, U2, Green Day, and many more. I like Big and Rich, Garth Brooks, Taylor Swift, Brad Paisley, Faith Hill and Tim McGraw in the country music genre. I listen to my music on a CD or a MP3. I like the Mp3 because it can hold more music than a CD. I do own a CD player from a long time ago. The CD player may not be as good, but I use it when going camping. I do not like to use my MP3 when I know it could get messed up. I buy my music from Walmart or Best Buy. Most of the time, my family and friends give it to me for a birthday present or a Christmas gift.

Ferris Bueller's Day Off

Movie Title: Ferris Bueller's Day Off
Movie Studio: Paramount Pictures
Movie Studio’s Parent Company: Viacom
Other Movies Made by That Studio: Forrest Gump, The Godfather, Titanic
Producer: John Hughes, Tom Jacobson, Michael Chinich
Director: John Hughes
Writer: John Hughes
Stars: Matthew Broderick, Alan Ruck, Mia Sara, Jeffrey Jones, Jennifer Grey
Q& A: The movie is about a high school senior, named Ferris Bueller, who is pretending to be sick because he wants to skip a day of school. This day, he persuades his girlfriend Slone Peterson and his best friend Cameron Frye to take the day off with him. Ferris convinces Cameron to take his father’s Ferrari with them for an adventure to downtown Chicago. The film goes on about what Ferris does with his friends, and trying not to get caught by the school’s Dean Edward Rooney, his sister Jennie, and his parents. The summer of my junior year, I was driving with several of my friends to Florida. My friend Megan picked up the DVD from the floor of the car that we were riding in. She was reading the back description of what this movie was about. I have never seen the film. When she read the back of the movie case, she made the movie sound amusing and I wanted to see it. We watched the movie and I loved it. The movie was really interesting because Ferris talks to the audience, and not just the characters who he is with. Ferris is the main character and the narrator of the story. I love this movie because the film is funny and makes me realize at times to not take life too seriously. I would recommend this movie to someone because it is a great film, and it is funny to watch Ferris try not to get caught on his day off school. Trailer:

Controversies on Magazines Images

One of the biggest controversies in mass media are the photos in magazines. In fashion booklets, there have been issues of retouching images of the celebrities or models. A picture can be photo shoped with peoples’ heads on someone’s’ else body; changing the person’s facial or body features. For example, the magazine called REDBOOK, showed in class, had changed Faith Hill’s hair and color of skin. The original magazine display was Faith Hill with lighter skin with dark blonde hair, but when the gazette came out they photo shoped it for Faith Hill and made her tanner and lighter blonde hair. In fashion pamphlets, women are not the only one who are retouch but men are too. On a different publication, they photo shoped Andy Roddrick with more muscles than he had in the original photo. Not only do booklets changed images of body and facial features of celebrities, but they also change pictures by adding or deleting people in them. For example, in a booklet, they photo enhance Brad Pitt and Angelina Jolie together even though they were really not there. It was from two separate pictures at two different times.I believe on this particular controversy issue, magazines should not retouch photos because it is not the real models or celebrities. It gives the reader a fake person to believe of what he or she looks like. The images are added on to other pictures showing two people who are together that are not really together. On this issue, I conclude magazines need to change how they do their photos. In magazines articles, they make the reader feel like the pictures represent the story. A picture is worth a thousand words, and if one changes a picture then the story changes.I am very passionate on this controversy because retouching photos means they are not real. The images are telling lies on how people really are or making up stories that are false in the article. For the fashion magazines, I believe real woman should be displayed on their covers than being fake. For teenagers, they give phony advertisements of having to feel like they have to look like the celebrities or models. This controversy exposes how the fashion world views people, especially woman who want the perfect body. Magazine models are usually 5’11 and weigh 120 lbs. The average American woman is 5’4 and weighs 144 lbs. Another thing is it makes teenagers feel they have to lose weight and make them want to eat less and have less nutrition. Teenagers feel like that is how they are supposed to look, even though they look fine. When I want to read something, I want to know the real story with pictures, to help illustrate the story. If the pictures are not real then why read the story? They have no proof of this event or person being real. If the magazines keep retouching photos, then they would start to lose the reader’s interest because no one would know the true story.

Entertainment Weekly Magazine

Title: Entertainment Weekly
Publisher: Time Warner
The type of magazine: Consumer magazine
The type of consumer magazine: Entertainment
Subscription: no
Q&A: I found the magazine through my aunt, Jackie. It fits into the category because it talks about entertainment news, gives behind the scenes scoops, and has interviews and photo spreads of celebrities. It speaks about the latest movies, TV shows, CDs, and books that come out. This publication also describes the things behind the scenes of some movies and TV shows and about the set, or with celebrities that are in each movie or TV show. This magazine I have reviewed has featured photos of celebrities like George Clooney, Brad Pitt, Matthew McConaughey, Matt Damon and many more. It also has Josh Brolin. In this issue, there is a meeting with Patrick Dempsey, who chats about his life and the next movie he is going to make. Also, there are car ads for Camaros and Cadillacs. There are ads for DVDs too; for example, there is an advertisement of a three-disc deluxe edition of Al Jolson, “The Jazz Singer”. This booklet also has posters of the new movies that are coming out into theaters. I am a target for this publication because I am interested in some of the things in the ads and articles. The celebrities’ DVD’s, TV shows, and movies are what interested me. Patrick Dempsey is also on the cover. It does impact me because I like him; I think he is a great actor and really cute. I would recommend this magazine because, if a person wants to hear the latest news on entertainment, this would be a good resource to use.